vExpert Program Overview

The VMware vExpert program is VMware's global evangelism and advocacy program. The program is designed to put VMware's marketing resources towards your advocacy efforts. Promotion of your articles, exposure at our global events, co-op advertising, traffic analysis, and early access to beta programs and VMware's roadmap. The awards are for individuals, not companies, and last for one year. Employees of both customers and partners can receive the awards. In the application, we consider various community activities from the previous year activities in determining who gets awards. We look to see that not only were you active but are still active in the path you chose to apply for.

How to Apply for vExpert

You can fill out your application at anytime to keep track of all your activities throughout the year and submit once submissions are open. We provide a place where you can log each activity in your application in real time. No more trying to remember what you did all year, just add it to the application anytime before we start voting. Voting dates will go out to everyone who applied and we do lock applications during voting. Voting is 3 weeks prior to the February announcement and 2 week prior to the August announcement. 

If you missed the February announcement you can apply for the second half which is announced in August. Every vExpert, VCDX, VMUG Leader as well as any new applicants must apply at least once per year. vExpert subprogram applications will open shortly after the awards are announced each year in March.


If you are interested in becoming a vExpert the criteria is simple. We are looking for IT Professionals who are sharing their VMware knowledge and contributing that back to the community. The term "giving back" is defined as going above and beyond your day job. There are several ways to share your knowledge and engage with the community. Some of those activities are blogging, book authoring, magazine articles, , active in Facebook groups, forum (VMTN as well as other non VMware) platforms, public speaking, VMUG leadership, videos and so on. VMware Social Media Advocacy does not count towards the award since this is not original content. 

vExpert Program Benefits

  • Network with over 2,500 other vExperts
  • Opportunity to apply for 10 Official VMware Business Unit lead vExpert sub programs.
  • Invite to our private vExpert #Slack channels
  • vExpert certificate signed by our VMware CEO
  • Permission to use the vExpert logo on cards, website, etc. for one year
  • Exclusive gifts from various VMware and VMware partners
  • Private & technical deep dive webinars with VMware and VMware partners
  • Access to private betas (subject to admission by beta teams)
  • 400-day eval licenses for most products for home lab
  • Private pre-launch briefings via our bloggers briefing pre-VMware Explore (subject to admission by product teams)
  • Featured in a public vExpert online directory
  • Access to vetted VMware & Virtualization content for your social channels through VMware Advocacy
  • Yearly vExpert parties at both VMware Explore U.S. Europe events or Gifts for vExperts attending VMware Explore


NEW - vExpert PRO Mentorship

We have over 100 vExpert PROs ready to help you become a vExpert. We can help mentor you through the process and outline what you need to do to qualify. Join our Facebook Group at: https://www.facebook.com/groups/vmwarevexpert and or LinkedIn Group at: https://www.linkedin.com/groups/9057469/


VMware vExpert Program Participation

The vExpert Program ("Program") is a marketing program designed by VMware to reward community members for evangelizing VMware's products and services. The program has grown to nearly 2,500 recipients, and VMware wishes to be clear that it may and will exercise its discretion with respect to which individuals may participate in the Program. Our goal is to promote actions consistent with the Program’s mission. Accordingly, we will assess whether an individual may participate in the program based not only on their own activity in evangelizing VMware products and services, but also on the activities of the company (or division within the company) that employs the individual.